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trans viktor (2023-10-18 02:34:27)
2.5星|《深度粉销》:粉丝营销,理论与案例都没看到新意前2/3部分说作者的粉丝营销理论,后1/3部分说了几个作者操作的粉丝营销案例。理论上没看到创新与洞察,看着都眼熟,引用了一些公开可见的案例比如小米的参与感营销。实际操作案例,操作技巧上同样没看到创新,案例的效果也一般,大多数案例没听说过。总体评价2.5星,价值不大。以下是书中一些内容的摘抄:1:粉丝思维的重点则在于追求用户的精准性和转化率,而不是盲目追求数量。不能为了提升流量而盲目引流,而是要寻找你的精准消费群体。不仅引流,还要想办法将手上的流量变成用户、客户。目标群体之外的流量是没有任何价值的,即使来了,最终也会走,这只会增加运营成本。P52:粉丝是什么?用一句话来概括:粉丝即为支持者。首先,粉丝认同你的文化和价值观,而不仅仅是购买过你的产品;其次,粉丝是从情感和行动上给予你无偿支持的人或者组织,他们不仅会持续购买你的产品,还会贡献自己的时间、精力以及影响力,会成为你的义工和宣传员,免费传播你的产品。P7评论未完,其余部分参见公众号:左其盛经管新书点评
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MY BURBERRY BLUSH by Burberry (WOMEN)
My burberry blush by burberry (women)
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My Burberry Blush by Burberry Eau De Parfum Spray 3 oz (Women)
MY BURBERRY by Burberry (WOMEN)
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