Tsumioda (2023-12-02 13:54:27)
2星|宇见《洞察力：让营销从此直指人心》：营销讲师自创的理论，逻辑较差，洞察力不用提。根据书中的内容，作者多年前在一个早期的视频网站做过营销，后来创立营销公司，做营销咨询和培训。书中提到的作者实际做过的营销咨询案例是两家三四线城市的面包连锁店。作者自创了一套营销理论“发现营销理论”，对应的英文名称是Self-Discovery inception，简称SDi，没解释i为什么要小写。作者的理论，有一些自创的名词术语，不过再往下讲，就都是已知的营销理论与方法，没看到创新。书中的案例，除了作者亲自操刀的两家面包店外，剩下的要么是公开报道过的公司案例，要么是其他书中的案例。有一个图贯穿全书，比较重要，但是逻辑有严重问题。比如图2-1，图7-1。这个图的两个坐标，其实应该拼接成一条线，因为两者没有交互，作者就是按顺序讲完了纵轴的三个要素，再讲横轴的三个要素。图7-1可以看出这种串行的关系。上面这个图的例子可以看出作者逻辑稍差。洞察力就更不用说了，书中除了自创的名词术语，思想都是已知的。总体评价2星，价值不大。评论未完，其余部分参见公众号：左其盛经管新书点评
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